It seems just like yesterday that when you created content online you were most likely blogging or uploading videos to YouTube. Now content creation has evolved across platforms. From making YouTube videos, scheduling tweets, creating TikTok videos, recording podcast episodes or emailing your list content creation as a business is a multi-layered at times complicated series of overlapping projects with one ultimate goal in mind. These online entrepreneurship creatives need different types of support in order to keep things within their business running smoothly. Content Creator Virtual assistants are the right-hand persons that creators need.
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10KVA
If you’re looking for a helpful resource to get you up and running as a virtual assistant, the 10KVA course is the resource that I recommend. The course creator also happens to be a friend of mine and someone that I trust and have watched grow their virtual assistant business over the past 5 years. Kayla Sloan has the goal of helping future virtual assistants be successful and develop unique online virtual assistant businesses that give them lifestyle flexibility and consistent income. Check out 10KVA today and tell Kayla that Michelle Jackson sent you.
What Does a Content Creator Virtual Assistant Do?
The question really could be asked-What don’t Content Creator VA’s do? This type of virtual assistant role could be approached as a task generalist that helps keep the behind the scenes logistics of a content creator’s business running. Or, a content creator virtual assistant could approach this role from a specialist standpoint and develop services and specialties that help content creators grow their businesses.
Task Include (But, not limited to)
- Managing the day to day logistics of the creator’s business
- Social media uploads
- Meeting confirmations
- Podcast and other meeting details
- Keeping track of statistics and other relevant data
- Sending out email newsletters
- Running webinar chat threads-Hosting a webinar can be a ton of work and responding to the chat is basically impossible to do if you’re the host. Chat threads are also where clients are asking the final questions they would like to work through before saying “yes” to purchasing a product or service.
- Being the point person between the creator and organizations/other individuals looking to work with them.
- Managing incoming and outgoing emails.
- Confirming that social media posts have been shared.
- SEO research and sharing the results with the content creator.
- Customer service related duties related to webinars/books or digital products being sold by the content creator.
- HARO research-If your client is looking to share their expertise with a journalist, alerting your client to HARO leads is a helpful daily task
- Pitch other content creators to get your client in front of their audience. For example, if your client would like to be a guest on more podcasts/YouTube channels/etc. Curating a comprehensive list of creators to work with is a huge deal.
- Manage workflow tools such as Asana.
- Adding affiliate links into affiliate focused content.
- Be the point person for other contractors on the team.
Basically, a content creator virtual assistant has the ability to define their role based on the needs of their client and the logistical gaps that their clients are unable to keep up with on a day to day basis. How broad or narrow the scope of work really depends on what you and your client identify as must take care of needs. Ultimately, your goal is to smooth out the logistical bumps that content creators experiences during brand growth.
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How to Find Clients
Now that you’ve decided to move forward with your virtual assistant business you’re probably asking yourself…how do I find clients? I thought I would share some ideas to consider. They are all LONG-TERM marketing strategies.
- Create a podcast and then develop a helpful toolkit that you use to get prospects on your email list. Then you warm up those prospects by emailing more helpful content. The key here is to understand that eventually people need help with implementation of projects and that you’ll potentially become the go to person for that.
- Develop a unique hashtag for Twitter and then host a weekly or bi-weekly event that gets people to know about who you are and who you serve. Word of mouth will begin sending people to you and your business.
- Create a closed Facebook group with the idea of serving your future clients. You could also create short-term solutions that these clients could purchase before hiring you for your virtual assistant services.
- Become a standout member of a specific online content community. Not sure what I mean? Here are some examples of online communities:
- Podcasting spaces
- Health and Wellness
- Parenting
- Personal Finance
- General personal finance creators
- Entrepreneurship focused
- POC community focused
- FIRE (Financial Independence Retire Early)
- Aggressively guest on entrepreneurship podcasts that serve your ideal clients-ALWAYS lead with the listener first. Don’t pitch, just serve in the content that you share on the show (and share that opt-in!)
- Develop a branded YouTube series where you interview your previous clients about what they needed help with. You could also share helpful tips and information in the series.
- Create a TikTok profile that draws clients to you.
Long-term Marketing Strategies
All of these tips require long-term strategy and focus. Showing up consistently in front of your future clientele is a great way to establish yourself as an expert and create a brand that people know, like and love. The challenge with many of these marketing strategies is to keep things simple. Your marketing systems shouldn’t overwhelm your ability to work with clients. Content creators are constantly making content for their businesses and being the virtual assistant who is clued into the content creation process and the stressors related to it, will move you ahead of the pack.
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