A few years ago I decided to rebrand my business. It was a much more involved and complicated process that I imagined. Part of the issue was narrowing my focus and the allure of all of the business related projects and directions that I wanted to work on and move towards. As a result of that pivot, I broke apart my interests and then reconfigured everything and dropped what wasn’t working. The Online Business Pivot is a scary one, but an experience that most long-term online entrepreneurs will eventually experience. Carrie Smith Nicholson shares her experience with this process in today’s episode.
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Managing The Online Business Pivot
- Carrie Smith Nicholson-Former owner of Careful Cents
- Started in 2011 and was a part of the personal finance community focusing on business related finances such as
- Health Insurance
- Taxes
- Started a podcast
- Sold the blog on October 16, 2018!
- We discuss letting go of a project and pivoting to something new.
- She imagined what life would like…if…
- Carrie shares her fears about making a pivot after being in one space for 7 years and shifting to another online space.
- Currently she is a project manager for other online businesses as well as other projects
- HashtagColoradoLife.com (love it!)
- Instagram: HashtagColoradoLife
- The challenge of having multiple interests as an online entrepreneur.
- Finding the common thread between interests and a focus on “mobility”
- Advice for a person who is looking to make a change (pivot) during the New Year
- What life were you imagining moving forward?
- I get in Carrie’s business and ask about her monetization strategy
- Being honest about how she enjoys making money.
- I reflect on the weird lack of Colorado specific online content and the opportunity in that space.
- How do you listen to what the Universe tells you about what you should share with the world.
- “If you silence your mind, your soul will speak”
- Carrie shares her thoughts on how her life is now.
- Time is currency
- Productivity hacks.
- Works on what she enjoys
- Hires people who enjoy what she doesn’t
- How is it getting an established network to support a pivot?
- Instagram: CarrieConsiders
- Finally, Carrie shares the type of events that she’s looking to attend moving forward as she grows her new project.
Related Posts
Online Business Resources
If you’re thinking about starting an online business, the resources below are a great way to get started.
- The Ultimate List of FinCon Community Products
- Courses
- Books
- Swag
- Make Money with Ebooks–There is more than one way to make money with your writing skills. I’ve created this course to help inspire, educate, and support writers who are sitting on a book idea…and are afraid to write it. This is YOUR year. Make Money with Ebooks is offered at three different tiers to meet different student needs.
- Self-Study
- Group Program-Includes access to the closed Facebook Group and twice a month live office hours.
- VIP Program-Includes access to the closed Facebook Group, twice a month live office hours, and 2 meetings with Michelle to work on book related strategies, goals, etc.
- Making Sense of Affiliate Income-If you’re looking to make affiliate income with your blog, Michelle Schroeder-Gardner’s course is the course that I recommend. She makes well over a $1 Million a year blogging and the biggest chunk of her income comes from affiliate marketing.
- $10KVA–Are you curious about becoming a Virtual Assistant as a side-hustle or a potential full-time gig? My friend Kayla Sloan is killing it as a Virtual Assistant and schooling other entrepreneurs in how to become a VA that earns on average $10KVA. This course is what I recommend as the first part of creating a virtual assistant business.
- IMark Interactive–Grayson Bell helps me with all of my website related tech issues and he is THE go to guy for WordPress related tech in the several different blogging niches (all the Personal Finance peeps work with him).
- Elite Blog Academy-Many bloggers have gone through this course and I consider this course the “Granddaddy” of all blogging courses. It’s not cheap, but in additional to getting all of the resources that are key to building an incredible blog, you’re also become a part of an insanely supportive (and huge) community of bloggers. Many of whom are making crazy money.
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I am an obsessive foodie, but not self-righteous with it, love travel, meeting new people, helping you look good, and am freaked out by people who don't enjoying reading...something! Grab a Perrier, read my blog, feel free to drop me a line! Hope to hear from you soon.
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