I am constantly fascinated by the different digital business models out there in the world. My friend, Maddy Osman, has created a content creation business that helps businesses who support other businesses with their services. Listen to the show to gain some insight, inspiration, and ideas on how to design and market a digital business by leveraging the projects your clients hire you to produce. I love this strategy!
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Show Notes
- Meeting Maddy at the world’s smallest conference in Chicago. A lesson in being audacious.
- Maddy Osman-The Blogsmith, all around online badass. She shares what she does.
- B2B technology firms are her primary customer and I ask for more details about what she does for her clients.
- SEO, content creation, and trying to get clients for her clientele.
- COVID-19 and her clientele-What are they experiencing during this time?
- B2B seems to be doing ok
- Back end systems and tools are her primary focus
- Maddy shares some of the things that she’s doing to keep her business growing
- She shares how she optimizes her client work to grow her personal business
- How she’s building passive income into her business
- We talk about email list building and how her email list is part of her business strategy
- What is problematic currently in content creation during COVID-19
- Hyundai’s perfect commercial-they get how to create content during this crazy time
- What are 3 tips that you would share with content creators right now?
- Tip #1 Think from your customers’ perspective
- How to create content now that serves content consumers later? I make the point about my Colorado blog and how people aren’t traveling or really moving around.
- What Maddy is doing now to make her business better
- I ask about Maddy’s pricing and her answer surprised me in a good way
- She has two different rates: byline vs. ghostwriting-my mind was blown. And, one of those rates is going away.
- Maddy’s blog posts on her website are typically 2,000 words minimum
- I joke about taking naps and day drinking
- What does her 2021 look like?
- We talk about how COVID is affecting our energy
- How she grew her income in her business and charging what you’re worth.
- The role of LinkedIn in growing her business
- The social network where business gets done
Follow Maddy
- Twitter @maddyosman
Resources Mentioned
- Small Business Advisory Center Score Program for Business Owners
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