How to Leverage Your Clients' Projects to Grow Your Brand-Maddy Osman - youramericanmoney
Author: Michelle
Description: Maddy Osman shares her tips and tricks on growing a sustainable digital business during turbulent times. She sells what she already knows
Date: 2020-04-27T09:00:00+00:00

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# How to Leverage Your Clients’ Projects to Grow Your Brand-Maddy Osman

posted on 27 April, 2020

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I am constantly fascinated by the different digital business models out there in the world. My friend, Maddy Osman, has created a content creation business that helps businesses who support other businesses with their services. Listen to the show to gain some insight, inspiration, and ideas on how to design and market a digital business by leveraging the projects your clients hire you to produce. I love this strategy!

*In order for me to support my blogging activities, I may receive monetary compensation or other types of remuneration for my endorsement, recommendation, testimonial and/or link to any products or services from this blog. Please read my disclosure here.*

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## Listen to the Show

## Show Resource

Grab the “Do It Ugly” free tool kit today. Text: moneyhungry to 66866. Doors to The Brand Building Lab are opening soon.

## Show Notes

- Meeting Maddy at the world’s smallest conference in Chicago. A lesson in being audacious.

- Maddy Osman-The Blogsmith, all around online badass. She shares what she does.

- B2B technology firms are her primary customer and I ask for more details about what she does for her clients.

- SEO, content creation, and trying to get clients for her clientele.

- COVID-19 and her clientele-What are they experiencing during this time?

- B2B seems to be doing ok
  - Back end systems and tools are her primary focus

- Maddy shares some of the things that she’s doing to keep her business growing

- She shares how she optimizes her client work to grow her personal business

- How she’s building passive income into her business

- We talk about email list building and how her email list is part of her business strategy

- What is problematic currently in content creation during COVID-19

- Hyundai’s perfect commercial-they get how to create content during this crazy time

- What are 3 tips that you would share with content creators right now?
  - Tip #1 Think from your customers’ perspective

- How to create content now that serves content consumers later? I make the point about my Colorado blog and how people aren’t traveling or really moving around.

- What Maddy is doing now to make her business better

- I ask about Maddy’s pricing and her answer surprised me in a good way

- She has two different rates: byline vs. ghostwriting-my mind was blown. And, one of those rates is going away.

- Maddy’s blog posts on her website are typically 2,000 words minimum

- I joke about taking naps and day drinking

- What does her 2021 look like?

- We talk about how COVID is affecting our energy

- How she grew her income in her business and charging what you’re worth.

- The role of LinkedIn in growing her business
  - The social network where business gets done

## Follow Maddy

- Twitter @maddyosman

- The Blogsmith

## Resources Mentioned

- Skillshare

- Ahrefs

- The Pomodoro Method

- Freedcamp

- Fireflies.ai

- Small Business Advisory Center Score Program for Business Owners

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#### Michelle

I am an obsessive foodie, but not self-righteous with it, love travel, meeting new people, helping you look good, and am freaked out by people who don't enjoying reading...something! Grab a Perrier, read my blog, feel free to drop me a line! Hope to hear from you soon.

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